Marketer with a strong digital and analog record and corporate and advertising agency credentials. Known for creating value by thinking strategically, acting tactically, and maximizing the ROI of an organization’s marketing programs.
I create great content
Both digital and traditional media are in my wheelhouse.
What I'm good at
Making products and services come alive by leading teams in the creation and implementation of unique, customer-focused marketing plans.
Maximizing marketing return on investment
Crafting strategies that achieve objectives
Choosing the best ways of reaching the target audience
Building the sales pipeline
Social, web, video
Creating content that moves the needle
I work with cool companies and brands
I have expertise in the technology, software as a service – SaaS, nanotechnology, water, consumer packaged goods – CPG, utilities, health care, renewables, construction, medical, utilities, energy, engineering, cleantech, and environmental categories with companies ranging from venture capital backed startups to multinational organizations.
Don't take my word for it
Here is what my colleagues say
I am pleased to recommend Steve to any firm to seeking to build their marketing organization. What sets Steve apart from marketing professionals with whom I have worked over the years is his laser focus on the client; their customer service challenges, labor constraints, economic drivers, decision-making processes, and safety concerns. Steve didn’t just sit in his office and read about it – he visited our clients throughout North America, interviewed key decision makers, standards groups, industry events, visited jobs sites, and gained a first-hand understanding of the industry. Working as a partner with sales he understood the protracted sales cycles of the electric utility industry and participated in crafting our strategies to shorten them – mindful of our customers’ reluctance to move too quickly with new technologies. This wasn’t an easy task. Steve was instrumental in our achieving dramatic revenue and customer satisfaction gains. It would be a pleasure to work with him in the future. Go get-um Steve!
VP of Sales – Strategic Accounts Manager, Novinium
Steve is one of the best strategic marketers I have worked with and he isn’t afraid to roll up his sleeves to execute the plan and get the job done. He uses a systematic and highly organized approach to create and execute marketing plans to achieve company goals. One of his strategies is to use earned media to reinforce and extend brands. This approach was one of the strategies we used to grow the SeaKlear brand. Steve never forgets that marketing programs make it easier for the sales team to close the deal and he never loses sight that marketing is one of the most effective ways to support the company in its growth.
Owner, B2B Marketing Solutions
Steve was a key member of my team at HaloSource and over the 4 1/2 years we worked together I counted on his skills and support to ensure our marketing services team delivered great results to a wide range of internal and external customers. With a keen interest in and passion for our growing international presence, Steve was at the forefront of developing the content, positioning, and collateral for our international offices, distribution partners and those who integrated our technology in consumer products. His can-do attitude and budget-stretching fiscal responsibility were critical in the swiftly changing environment of an early stage growth company.
Business Innovation Advisor at Callaghan Innovation
Promoting and enhancing the HaloPure brands on a limited budget was a challenging undertaking. Whether it was overseeing our worldwide trade show presence or leading the marketing group to create outstanding collateral such as brochures, websites, and videos, Steve did an excellent job. His ability to uncover unique ways to achieve the marketing objectives really made him stand out. For example, when we presented at the Aquatech China trade shows, Steve sourced the printing of our collateral and booth graphics in Shanghai, China. This allowed last minute collateral updates and significantly lowered our production and shipping costs. Steve’s professionalism, ability to do more with less (stretch our marketing dollars), and lead his marketing team to create outstanding material made my job easier and more effective.
Managing Director at AquaGuidance, Inc.
Steve is always client-focused, working hard to get the right mix of message while navigating the difficult maze that is USEPA pesticide compliance for HaloSource-based products. This was and is no easy task as many techniques and tried and true methods of marketing are hampered by regulatory requirements. He worked with me in China and India to develop and implement packaging and messaging for our customers in North America, China, and India. I recommend Steve without reservation.
Technical Advisory Board Member at Wavve Stream, Inc.
Promoting and enhancing the HaloPure brands on a limited budget was a challenging undertaking. Whether it was overseeing our worldwide trade show presence or leading the marketing group to create outstanding collateral such as brochures, websites and videos, Steve did an excellent job. His ability to uncover unique ways to achieve the marketing objectives really made him stand out. For example, when we presented at the Aquatech China trade shows, Steve sourced the printing of our collateral and booth graphics in Shanghai, China. This allowed last minute collateral updates and significantly lowered our production and shipping costs. Steve’s professionalism, ability to do more with less (stretch our marketing dollars), and lead his marketing team to create outstanding material made my job easier and more effective.
President, OC Sites
“I worked with Steve at HaloSource for a number of years on numerous projects. I found Steve to be a highly committed, creative thinker who was always willing to go the extra mile to get the job done. Steve managed his team efficiently in completing a wide variety of day to day projects including display racks, social media, and marketing materials. Steve also spearheaded major initiatives like re-branding the SeaKlear line and publishing a comprehensive dealer guide to water chemistry called “The Book on Water Clarity”. Whether the project was large or small, Steve always brought the same energy and commitment and always delivered the goods.”
CEO at PURALYTICS
Over the past fifteen years, I have worked with Steve on numerous projects for a variety of clients. He is wonderful to work with! He is smart, savvy, and has a strong understanding of the role of market research in shaping advertising strategy and execution based on consumer insights. Steve would be an asset to any team!
Qualitative Research Consultant, TEN PEOPLE TALKING
Steve is incredibly professional. He is great working under extremely tight deadlines and has a vast knowledge of marketing. Steve and I worked closely together to create marketing programs for our largest customer. His marketing expertise and insight helped us to double our business.
National Accounts Manager, HaloSource Inc.
Steve and I worked together for over 7 years at HaloSource and he managed a great deal of marketing activities from trade shows to marketing materials and staff. He personally traveled to China on a number of occasions to supervise and approve print press runs and the work was of excellent quality at very competitive cost. Steve has a lot of capability and experience and would benefit a growing organization.
President and CEO, Board Member at Markel Corporation
I wish to offer my high recommendation for Steve’s marketing and advertising savvy and ability to execute on a program. We had worked closely for the last several years on a large product development and launch program and I was fully supported by Steve in all areas of research, packaging, literature and merchandising support.
Sr. Manager Project Management, HaloSource, Inc.
That’s how I work
No seat of the pants marketing here; I have a track record of creating and implementing award winning marketing campaigns that exceed objectives.