*ACCOMPLISHMENTS

I make things happen

  • Grew product revenue by 25% year-over-year for seven straight years in a shrinking category by collaborating with company and sales leadership and leading the marketing team in the design and implementation of a content marketing strategy. [HaloSource]
  • Saved more than $450K, maximized trade show exposure opportunities, generated leads, and improved the customer experience by leading the team that used innovative strategies to conduct more than 120 trade shows on three continents. [HaloSource]
  • Increased website page views by 23% and average time spent on site 30% by directing the creative development, programming and on-time/under budget launch of a new search engine optimized website. [Novinium]
  • Spearheaded an international thought leadership webinar series utilizing key customers and industry leaders; KPIs showed the attendee rate was 82%46% above average. [SmarterAds]
  • Used an innovative and data-driven approach to design and implement a multiyear B2B pipeline nurturing and lead generation strategy with an outstanding 40% response rate. [HaloSource]
  • Worked closely with the executive team, operations, and sales to create and execute strategies doubling revenue from our largest customer. [HaloSource]
  • Awarded contracts for 85% of RFP responses submitted by streamlining our process, increasing proposal accuracy, reducing response time, and improving process transparency with key stakeholders. [SmarterAds]
  • Generated more than $750K of earned media in B2B publications and local, regional, and national media by using a contributed article strategy. [HaloSource & Novinium]

 

Two-time Telly Award Winner • International POPAI Award for Outstanding Marketing Winner

*EXPERIENCE

I work with great companies

SmarterAds
Director of Marketing
2015–Present

A marketing firm specializing in technology.

As Director of Marketing, I lead our clients’ digital marketing strategy, including brand awareness, positioning, direct response, content creation, and budgeting. Clients include Puralytics & Novinium.

  • Spearheaded an international thought leadership webinar series for Novinium utilizing key customers and industry leaders; KPIs showed the attendee rate was 82%46% above average.
  • Crafted and produced a video series consisting of key customers explaining issues faced, available options for addressing those issues, and the results achieved using Novinium technology.
  • Awarded contracts for 85% of RFPs submitted by streamlining the Novinium process, increasing proposal accuracy, reducing response time, and improving process transparency with key stakeholders.
  • Created and implemented a digital branding strategy after the acquisition of Novinium’s competitor.

 

Novinium
Senior Marketing Manager
2013–2015

A chemical engineering firm with innovative technology to improve electric infrastructure reliability.

I was hired as the company’s first marketer and assigned to build brand awareness and our digital marketing presence. I became a subject matter expert on our technology, products, and customers. Owned our integrated digital marketing strategy, planning, budgeting, content creation, and public relations (PR). Collaborated with cross-functional teams to identify customer acquisition and revenue growth opportunities. Built out and led the marketing team, external PR firm, and contractors.

  • Increased website page views by 23% and average time spent on site 30% by directing the creative development, programming and on-time/under budget launch of a new search engine optimized website.
  • Developed digital marketing strategies that increased revenue, deepened customer engagement, generated new leads, and positioned Novinium as the clear category expert.
  • Collaborated with sales and customers to gain critical insights into the competitive environment, our value proposition, and the customers’ journey. Then, I created and evangelized an actionable marketing strategy based on the information learned to drive customer acquisition and sales growth.

 

SmarterAds
Director of Marketing Communications
2012–2013 

A full-service advertising agency.

Oversaw our clients’ global marketing, including positioning, branding, media planning and buying, and creative development. Clients included Seldon Technologies & YWAM.

  • Led the team that created a new global brand for Seldon Technologies, including a new SEO website, collateral, presentations, and trade show exhibit. Materials were created in English and Mandarin.

 

HaloSource
Senior Manager of Marketing Services—Director of Marketing Equivalent
2005–2012

A company with six business units: HaloPure—point-of-use drinking water, SeaKlear—specialty chemicals, HaloKlear—technology for reducing the turbidity of construction site runoff, HaloShield—antimicrobial technology, HemoHalt—biomedical hemostasis and wound-healing solutions, HaloFresh—industrial coolant extender.

Initially, I was hired to reposition and brand our largest business unit. As my role increased, I became a member of the 10-person management team and was responsible for the global brand and product marketing for corporate and six business units. Member of the team that positioned the company for IPO on the LSE AIM market. The scope of my role required extensive international travel and strong cross-cultural communications and interpersonal skills. Hired and led a team of four marketers and multiple vendors and contractors.

  • Grew revenue by 25% year-over-year for seven straight years in a shrinking category by leading the marketing team in the design and implementation of a multiyear content marketing
  • Saved more than $450K, maximized trade show exposure opportunities, generated leads, and improved the customer experience by leading the team that conducted more than 120 events globally.
  • Designed a contributed article strategy and led the teams that generated more than $500K of magazine content placement in vertical publications and local, regional, and national media.
  • Directed our digital strategy, including seven websites, search engine optimization, search engine marketing, Google AdWords, pay-per-click advertising, and social media including blogging, Facebook, and Twitter.
  • Worked closely with the executive team, operations, and sales to create and execute strategies doubling revenue from our largest customer.
  • Created a data-driven lead generation strategy with a 40% response rate.
  • Developed and implemented go-to-market (GTM) programs for multiple global product launches.

 

Additional Agency Experience

Grey Group, Evans Group Technology (Publicis), and Hadley Green Advertising