A few examples from my reel

I am a two-time Telly Award winner.

Michael Surran, director of underground operations at Intermountain Rural Electric Association discusses IREA’s proactive approach to underground cable asset management.

A trade show video designed to work globally.

Tom Bruhl, electric services manager for the City of St. Charles discusses their holistic approach to improve aging URD infrastructure reliability.

Novinium Sustained Pressure Rejuvenation animation

An in-store and trade show video designed to work without an audio track

Jeff Dahlinghaus, operations manager at Dayton Power and Light discusses how they improved the reliability of critical cables serving the Dayton International Airport


A few of my works

From web content and product sheets to shelf talkers and sales presentations, collateral is one of the mainstays of marketing. I’ve lead teams in creating digital and print collateral that has been used around the world and exceeded KPI’s.

Created in English, Mandarin, and Portuguese, the HaloPure product guides were designed to launch and validate the HaloPure point-of-use drinking water disinfection technology and show the technologies’ breadth of product applications.

Part of a new global brand for Seldon Technologies, including a website, corporate identity, product data sheets, and trade show exhibit.

Available in digital and print versions, the SeaKlear Handbook for Water Treatment Solutions was designed to reinforce the brand and showcase our products and solutions. The channel found the content very useful and used the handbook as a general reference tool and as a product catalog.

The FAQ sell sheet is designed to answer the target audience most common questions and is easily customizable for individual sales team members.


Thought leadership

A webinar series utilizing key customers and industry leaders. KPIs showed the registrant to attendee rate was 82%—105% above industry average.

Forecasting Cable Faults at SRP: The Crow AMSAA Reliability Growth Model

Optimizing Underground Cable Rehabilitation Options

St Charles’ Proactive Asset Management Approach


Domestic & International

From table tops displays to 30 x 30′ exhibits, I’ve managed them all.

HaloPure exhibiting at Aquatech Amsterdam

HaloPure at WQA Aquatech

SeaKlear at the International Pool & Spa Show

HaloPure exhibiting at Aquatech India – Mumbai

Novinium 10′ exhibit graphics used throughout North America

Seldon exhibit graphics used at Aquatech China


Some examples of my product packaging and displays

Co-branded HaloShield and Clorox FreshCareTM Kitchen & All-Purpose Towels packaging

One of more than 200 product labels

HaloPure tabletop water purifier

This display won the International POPAI Award for Outstanding Marketing at Retail


A few examples

I’ve generated more than $750k of earned media and news articles in vertical publications and local, regional, and national media

$50 Turns Ditch Water into Drinking Water


Novinium Purchases Competitor


Rejuvenating Electrical Feeder Cables to Secure Critical Airport Infrastructure

HaloSource IPO